This description by the designers of the following designs. I think it relates well to what I'm trying to do with Scarlet. Create an elegant, minimalist and modern design - for modern women.
The minimalist designs look stunning on these simplistic bottles. The kerning of the type is similar to that of the typeface I have used for the labels (futurist fixed-width).
I also like the branding on the top of the bottle as it gives the branding to a different angle and for a consumer, just seems like another little detail that adds interest and strength of branding.
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