Claudia found some more online presence of Peacocks. Due to the website being down we were quite desperate to find as much as we could. It proved to be harder than it should be to find things on such a big brand.
This is some of her information.
Peacocks events found on Facebook page:
Peacocks Facebook fan page:
Founded
|
1884
|
|---|---|
About
|
Peacocks is a UK retailer offering great value fashionable clothes online for both men and women, at very affordable prices.Shop online: www.peacocks.co.uk
|
Company Overview
|
Peacocks strives to provide the latest key fashion trends for amazing prices and is Britain's hottest value fashion chain right now.
Continuously expanding, today Peacocks has over 570 stores in the United Kingdom and a over 100 stores in 18 countries worldwide. In August 2007 Peacocks was one of the first value fashion retailers to launch an online store; log on now to check out what's new and what the favourite items are. |
|---|
Peacocks Twitter:
Examples of Peacocks advertisements:
I then went on to find a blog that they had set up. This seemed to be aimed at the same target audience we had identified with.
Young fashionable girls/women that wanted a bargain. The layout wasn't horrific and despite being out of date seemed to be an interesting site to show their products off.
The Pearl and Daisy Lowe section of the blog was also very interesting and promoted the style decisions of Pearl Lowe. Certain aspects such as:
"The offering, which is Pearl Lowe's seventh collection for the high street store, comprises six dresses - inspired by a mix of the Seventies,Forties and the designer's favourite style icons - Janis Joplin, Joni Mitchell and Stevie Nicks.
"In the Forties, people had to make their own dresses, so everything was so original and beautifully made," the designer said. "The prints, however, were inspired by my favourite singer Stevie Nicks.I predict the black dress with the white lace trim to be another sell out, as it's a follow on from last year's black dress with the lace collar that sold out in a week."
It astounded me that this sort of store was getting publicity like this and was evidently NOT publicising it enough.
No comments:
Post a Comment