To start to contextualise our project I want to begin to understand the company that we are producing work for. At the moment my knowledge is very limited and this is a weakness that I can identify. I hope to begin this project by working out the companies tone of voice, finding out about the current companies financial problems and where we can improve it's branding.
By analysing what they have already done and it's weaknesses, this will allow us to answer the brief in the most effective way.
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