Channel 4 Typefaces and Idents

Looking at the end of each adverts on the channel 4 clips, the use of the 4 is particularly strong and has been used and adapted by channel 4. I have chosen not to put the entire clips up as I was only concentrating on the composition and movement in the last few seconds. I think this is as far as the channels limitations for the sting will extend to, the rest of the advert is down to me and the tone of voice I want to create with both audio and visuals. 

Despite a clear image of my program going to channel 4, I am going to look at a broader range because this will allow me to look at the entire adverts to see if there is a big difference in the tenor in each piece  due to the channel it's on. 

This example of a bbc2 ident for the series 'Heroes', an example of how a minimal amount of both type and image can create a simple ident that communicates effectively with the audience. I think what is important in this ident is to concentrate on a strong piece of advertising that shouts out to your intended audience and makes the connection. During a crit it was discussed that it was important to get to the heart of why things scare us, and that it was key to make the viewer get this feeling or a small part of it. I mentioned in earlier posts that a 'Top Ten' countdown was not something I would like to watch, and from talking to others it it seems to be something that is overdone, so therefore I am going to concentrate on making something I and my peers would be interested in. I will incorporate the top ten films I have chosen but this won't be my title or main aim as I think it would be too weak and predictable.



Channel 4's adverts for Big Brother are something very effective and striking, with the use of an interesting logo they have taken it in all sort of directions. Obviously with academic references to Orwell's 1984, it is a program that through the choice of name could widen it's audience.

By using something like this, a well known symbol the program can reach more than it's intended audiences.