Blog Archive

Tuesday 25 October 2011

Guinness Packaging


After our 150 logos and the decision of my 1 being chosen, I started to think about different packaging. The emphasis of this project is on the logo of our 'GOOD', however, with such an established brand I began to question how much of it should I start to concentrate on. Questions such as: should I use the Guinness logo or typeface? Or to completely change the branding and identity. 












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