My Irish Friendship Description: A concept to reinforce Guinness global brand presence. Medium: Press/Print - Target emerging/developed markets i.e, China, USA, South America, Europe, India. Aim: "My Irish Friendship" is aimed to create awareness and loyalty towards the Guinness brand. Note: This visual is for an advertising idea and concept, i do not claim ownership to the images or logo.

This is a project done as a student. My class where given brand names at random and we had to create a book about this brand, covering every major detail.

My brand was Guinness. Here are three of my presentation boards and one poster add. More images of my book to follow.

For it to appeal to the people who have never tried Guinness I came up with a new range of Guinness drinks and sub brand name, ''Genniuss'' a play on letters.

This is a private project and has nothing atall to do with the Guinness brand.

http://www.flickr.com/photos/36844288@N00/sets/72157626979140579/detail/

http://www.davidairey.com/guinness-advertising/

http://speckyboy.com/2009/05/11/33-creative-and-humorous-guinness-print-advertising/

http://1759.guinness.com/concepts/graphic-designer