"Brooklyn Fare is a new, full service grocery store located in Downtown Brooklyn. The identity we created is very simple: one custom proprietary typeface (Fare Serif), four colors, and lots of witty copy. The text is useful in highlighting the store's diverse range of quality products and high standard of service, while at the same time presenting the customer with a bit of humor."
Date: Spring 2009
Client: BC Food Corporation
Creative Direction: Matteo Bologna
Design Collaborator(s): Andrea Brown
Architectural Collaborator(s): Eric Romeo
Writing Collaborators(s): Andrea Brown, Darren Farrell
Client: BC Food Corporation
Creative Direction: Matteo Bologna
Design Collaborator(s): Andrea Brown
Architectural Collaborator(s): Eric Romeo
Writing Collaborators(s): Andrea Brown, Darren Farrell
This product design and general brand designing has utilised on a strong idea. The use of humour and obvious labelling has allowed them to follow with this strength. It makes the products and service very universal. It is not a design for typographers or people interested in layout, it communicates to the mass' on an obvious scale. This analysis of the problem is where the success of the design lies. They have resolved the situation in the most appropriate way.
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