The Body Shop
Green Packaging Design
The Body Shop's packaging is an example of very simplistic product design. The strength of their logo allows them to use it with design that will be simplistic or quite textured. They're choice of colours gives the products an impression of unity, and quality. Due to it being a high street brand, they want to appeal to a large market. Their product design therefore does not want to insinuate an overly expensive brand or product. These photographs show the variety. I really like how they have used a limited colour scheme for men's products and products that are meant to be cleansing. Each product has relevant variations along the same lines.
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